Social Media Optimization

Social Media Optimization

Social Media Optimization is a vital ingredient of online reputation management or we can say it’s a search engine reputation management tactic and build especially for people dedicated in forming their online image. Although, social media optimization is an integral element of search engine marketing yet there are a number of dissimilarities amid both of the methodologies that aims on traffic channelizing from various sources apart from search engine. To be on top of the success tower in the paradigm of social media, you actually require social media optimization services.

Social Media Optimization Services provided by SEO Ties include:

  • Facebook Promotion
  • Twitter Promotion
  • Pinterest Promotion
  • Instagram Promotion
  • LinkedIn Promotion
  • Youtube Promotion
  • Google+ Marketing and more.

Now you do not have to linger any more as SEO Ties are here with their specialized team and a variety of offer pertaining social media optimization services in Delhi/ NCR. Our social media optimization services are especially intended to assist companies augment their market value and can achieve the desired goals of profit as well as goodwill. We understand the meaning of online reputation, hence our firm work hard with the most acute SMO marketing that gives you a variety of SMO packages which are within your means. Our packages are full of awesome features with search engine friendly tags. The excellent work force and awesome services provided by SEO Ties together make us a leading & authentic Social Media Optimization Company. So if you want to get your website visible globally, you need to search for an affordable Social Media Marketing service provider and get an instant result.

Social media marketing and advertising is becoming part of everyday life

Social media is no longer hype but has become an everyday companion on the web for companies. Social media offers completely new communication possibilities for your brands and companies. Interested parties ( Paid ) become customers ( Owned ), customers become fans and talk about the company ( Earned ). A good content marketing strategy, regular publications / press releases as well as insights or news from your company are the basis for good social media marketing. The dialogue takes place at eye level and should be supplemented by social media advertising (Facebook Ads or XING Ads or LinkedIn Ads).

We develop strategies with foresight

The KlickPiloten develop sophisticated social media concepts and strategies for you as well as social media action plans for successful communication with your prospects and customers. We present your company and transform brands and products into communication that moves your target group.

The aim of a professional social media strategy is to bring the right topics to relevant target groups in:

  • Facebook
  • Twitter
  • Instagram
  • XING
  • LinkedIN & Co

to transport and pick up your future fans and followers directly on site. Communicate with new and old fans at eye level, generate curiosity and emotions.

Use the power of social media now to convert prospects into customers and then fans. We make sure that you are visible where people communicate online.

Our services at a glance

  • Strategy development (social media concept)
  • Paid-Owned-Earned concepts
  • Consulting  & workshops (social media action plan)
  • Target group analysis (personas)
  • Creation of holistic communication concepts
  • Setup & maintenance of social media sites like facebook, Instagram
  • Regular campaign creation, support, analysis and optimization of social media ads in Facebook Ads , XING Ads, LinkedIN Ads, Instagram Ads
  • Retargeting Ads
  • Social media integrations on websites/online shops
  • Social Media Monitoring
  • Analysis of social media activities
Which social media are used the most?
In terms of social media, Facebook takes first place with around 2.5 billion monthly active users. Followed by YouTube with a monthly user base of around 2 billion.
Which age group uses which social media?

The age groups 16-24 and 25-44 are to be defined as the main social media users. There is a clear distribution here. Young target groups are more represented on the Instagram (20-30) portals and above all on the "newcomer" TikTok (12-20). Older audiences gravitate toward Facebook (30-45) and Twitter (30+).

What are benefits of social media?

Social media enables you to reach your target group quickly and inexpensively with content and content.

Social media: a challenge for companies

Social media is a big challenge for companies. Many are afraid of losing control and shitstorms - or they are not aware of the benefits they can draw from the social web. People like to just start – without goals, without strategy, without advice . Some B2C companies think they can avoid the power shift towards consumers by not becoming active on the social web themselves. And it is often said that none of this is relevant for B2B anyway. Anyway, it's all just a private gimmick with no relevance to business life.

They all have one thing in common: They need competent advice.

Separate social chaff from social wheat

Many call themselves social media experts or social media consultants today. You should look twice, especially with freelancers. So how do you separate the wheat from the chaff? A good social media consultant should always proceed strategically and first try to get to know your company and the individual framework conditions - in order to then define goals for the activities in the social web together with you.

Where do you want to go?

Social Selling: Can Social Media Sell?

These goals can have very different directions. If you have an online shop, it is usually about social selling or social commerce, i.e. sales support through social media . And of course that doesn't mean that you simply post all the products on Facebook and automatically import these posts to Twitter. You need a strategy, because direct selling is a major challenge on the social web and must never be clumsy.

Social recruiting: Employees evaluate employers

You may also want to recruit employees via the social web. Have you checked your ratings on the employer rating platform kununu? Applicants are doing this more and more often when choosing their future employer. They no longer rely on the same personal marketing blah-blah like “great team”, “top employer in Stuttgart” or “good opportunities for advancement”. They want authentic voices from other employees - and they usually get them. In the long run, no company can avoid social HR or social recruiting. Generation Y has long since arrived in professional life. The younger and more online-savvy your potential employees are, the more urgently you should address this topic and not shy away from advice. In any case, subscribe to the reviews of your company on kununu.

Enterprise 2.0 oder: Social Intranet

Is the most important resource in your company the knowledge of your employees? Should this know-how be better spread internally and should communication and cooperation be improved anyway? Then think about Enterprise 2.0 or a social intranet. This can range from a simple internal wiki to a complex social network and online collaboration tool. That depends on your goals and how useful these tools are for your business. Here, too, intensive advice helps to define the right goals and implement the right strategy, especially at the beginning – including the associated change management process.

relationship management

Whether internal or external, whether with customers or applicants - ultimately, social media is always about relationship management . People to people and brands to people relationships. And with it, listening. What is already being said about you? About your products, your services or you as an employer? Your image increasingly depends on your online reputation - and not just on your own marketing measures. So start listening and nurturing relationships, whether you want to call it Social CRM or not.


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